Privacy

Effective Date: March 04, 2024

Modern Element Labs LLC (“Modern Element Labs,” “we,” “our,” and/or “us”) values the privacy of individuals who use our websites, mobile application, and related services (collectively, our “Services”). Our privacy policy (“our Privacy Policy”) explains how we collect, use, and share information from users of our Services (“Users”, “you”, and/or “your”). By using our Services, you agree to the collection, use, disclosure, and procedures our Privacy Policy describes. Beyond our Privacy Policy, your use of our Services is also subject to our Terms of Service.

INFORMATION WE COLLECT

We may collect a variety of information from or about you or your devices from various sources, as described below.

Information You Provide to Us

When a user visits one of our websites, information that personally identifies the user can be collected and processed by Modern Element Labs employees. Usually, the only information that will be collected is the user’s name, business address, mailing address, telephone number, fax number, e-mail address, and professional licensing information when this information is knowingly provided to us. In addition, this information can be collected as a result of the services or the products a user requests information about or purchases from us. Finally, Modern Element Labs can collect or process personally identifiable information, such as a user’s Internet domain or IP address, as part of the normal operation of our websites, or during the normal course of a user’s activities on or use of our websites. When a user visits our websites, the user is consenting to the collection, processing, transfer, or use of this information. If a user chooses not to consent to the collection, processing, transfer, or use of this information in this manner, then the user should not visit, or should discontinue visiting, our websites.

Communications. If you contact us directly, then we may receive additional information about you. For example, if you contact us for customer support, then we may receive your name, email address, telephone number, the contents of the message, and any attachments you send to us, as well as any other information you choose to provide. If you sign up to receive updates, offers, or other promotional information, then we will collect certain information from you, such as your email address. You can unsubscribe from our promotional emails via the link provided in the emails. Please note that even if you opt out from receiving promotional messages from us, you will continue to receive administrative messages from us.

Payment Information. If you make a purchase through our Services, then we ask for information, such as your name, email address, telephone number, shipping address, and billing address. Your payment information, such as your credit card information or other financial information, will also be collected and processed by a third-party payment processor on our behalf.

Information We Collect Automatically When You Use Our Services

Information from Cookies and Similar Technologies. We and our third-party partners collect information using cookies, pixel tags, or similar technologies. Our third-party partners, such as analytics partners and advertising partners, may use these technologies to collect information about your online activities and across different services. Cookies are small text files containing a string of alphanumeric characters. We may use session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and can be used by your browser on subsequent visits to our Services. Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from the Services, then you might not be able to utilize the features of the Services to their fullest potential.

Location Information. If you choose to use certain features of our Services, such as to find a licensed health-care practitioner near you, then we receive location information you choose to provide to us, such as your city or Zip Code, or, with your permission, we receive your precise location information. We may also infer your general location information; for example, by using your internet protocol (IP) address.

Device Information. We receive information about the device and software you use to access our Services, such as your IP address, web browser type, and operating system version.

Usage Information. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, such as the pages or other content you view, the searches you conduct, the products you purchase, your favorites and comments, content you post, and the dates and times of your visits.

HOW WE USE THE INFORMATION WE COLLECT

We may use the information we collect:

• To provide, maintain, improve, and enhance our Services.
• To personalize your experience on our Services, such as by providing tailored content and recommendations.
• To understand and analyze how you use our Services and develop new products, services, features, and functionality.
• To communicate with you, provide you with updates and other information relating to our Services, provide information that you request, respond to comments and questions, and otherwise provide customer support.
• To allow you to post content on social networks and other online services.
• For marketing and advertising purposes, such as developing and providing promotional and advertising materials that is relevant, valuable, or otherwise of interest to you.
• For research and analytics purposes.
• To generate de-identified or aggregate data that we share with third parties for their own research and product development purposes.
• To facilitate transactions and payments.
• To evaluate employment applications.
• To find and prevent fraud and respond to trust and safety issues that arise.
• For compliance purposes, including enforcing our Terms of Use or other legal rights, or as might be required by applicable laws and regulations or requested by judicial process or a governmental agency.
• For other purposes for which we provide specific notice at the time the information is collected.

HOW WE SHARE THE INFORMATION WE COLLECT

Affiliates. We may share information we receive with our corporate affiliates for the purposes described in our Privacy Policy.

Vendors and Service Providers. We may share information we receive with vendors and service providers retained in connection with the provision of our Services.

User Content. Our Services allow you to find and share content, such as product ratings and reviews. The content you post to the Services will be displayed on the Services and be viewable by other users by default. Please note that we are not responsible for the other users’ use of available information, so you should carefully consider whether to post and what to post or how you identify yourself on the Services.

Social Networks and Other Online Services. Our Services allow you, on your direction, to share content on social networks and other online services, such as Twitter and Facebook. You understand and agree that the use of the content you post by a social networking website or other online service is governed by the privacy policies of these third-party services and your settings on that service. We encourage you to review their privacy policies.

Analytics Partners. We use analytics services, such as Google Analytics, to collect and process certain analytics data. You can learn more about Google’s practices by visiting https://www.google.com/policies/privacy/partners/.

Advertising Partners. We work with third-party advertising partners to show you ads we think might interest you. Some advertising partners are members of the Network Advertising Initiative (https://optout.networkadvertising.org) or the Digital Advertising Alliance (https://optout.aboutads.info). If you do not wish to receive personalized ads, then visit their opt-out pages to learn how you can opt out of receiving web-based personalized ads from member companies. You can access settings offered by your mobile operating system to limit ad tracking, or you can install the AppChoices mobile app to learn how you can opt out of personalized ads in mobile apps.

Third-party Partners. With your consent, we de-identify or aggregate your Health and Wellness Information and share it, along with your test results and information about products you have purchased, with third parties for their own research and product development purposes. In addition, if you are a customer of one of our third-party partners and you use our Services as part of a promotion with that partner, with your consent, Thorne will share your test results with that third-party partner.

As Required by Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your information can occur if you post objectionable content on or through the Services.

Merger, Sale, or Other Asset Transfers. We can transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. The use of your information following such an event will be governed by the provisions of our Privacy Policy in effect at the time the applicable information was collected.

Consent. We might also disclose your information with your permission.

THIRD PARTIES

Our Services can contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that our Privacy Policy does not apply to your activities on these third-party services nor to information you disclose to these third parties. We encourage you to read their privacy policies before providing information to them.

SECURITY

We make reasonable efforts to protect your information by using safeguards designed to improve the security of the information we maintain. However, because no electronic transmission or storage of information can be completely secure, we make no guarantee or warranty as to the security or privacy of your information.

CHILDREN

We do not knowingly collect, maintain, or use personal information from children younger than 13 years of age, and no part of our Services is directed toward children. If you learn that a child has provided us with personal information in violation of our Privacy Policy, then you can alert us at info@modernelementlabs.com.

INTERNATIONAL TRANSFERS OF DATA

Our Services are hosted in the United States and intended for visitors located within the United States. If you choose to use the Services from the European Union or another region of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States for storage and processing. Also, we can transfer your data from the United States to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Services. By providing information, including personal information, on or to the Services, you consent to such transfer, storage, and processing.

ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS

The California Consumer Privacy Act (“CCPA”) requires us to provide Users who reside in California with the additional notice below.

The “Information We Collect” section of our Privacy Policy describes the categories of sources from which we collect your Personal Information. The “How We Use the Information We Collect” section describes the purposes for which we collect your Personal Information.